Calm over clever
Generous spacing, readable type and a restrained palette. Avoid flashing banners, sliders and dramatic stock photography.
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Get results in days, not monthsResults in days, not monthsA person who has found your practice through Maps, search or a referral often visits the website last, and it is where they decide whether to call. The page has a lot to do. It should feel calm, say clearly who you see, explain what a first visit is like, answer the insurance question and offer a simple way to begin, all without asking for more than a visitor is ready to share. This page describes what a psychiatric practice website needs, what to leave out, and how privacy and accessibility shape the build. It is marketing guidance, not legal advice. Anyone in crisis should call or text 988 or call 911.
Design principles
Tone and layout
Generous spacing, readable type and a restrained palette. Avoid flashing banners, sliders and dramatic stock photography.
Clarity
Ages, services and the area you serve, in one or two plain sentences, with a visible way to start.
No stigma
Use person-first, neutral wording and avoid sensational or clinical jargon the visitor did not choose.
No false promises
State clearly whether you are accepting new patients and how long the wait may be.
Trust cue
A plain notice about how information is handled, and a secure route for anything more than basic contact details.
Safety
A clear footer note that emergencies go to 911 and that anyone in crisis can call or text 988.
Page map
| Page | Job | What to include | What to avoid |
|---|---|---|---|
| Home | Orient and reassure | Who you see, how to begin, location, a short note on what to expect | Long mission statements and stock photos of distress |
| Services | Describe what you offer | Medication management, evaluations, follow-up, any specialized care | Promising outcomes or listing every condition |
| Populations | Speak to each reader | Adults, children and teens, older adults, with intake steps | One page that tries to speak to everyone |
| First visit | Reduce uncertainty | Length, paperwork, what to bring, what happens next | Clinical advice |
| Insurance and fees | Answer the coverage question | Plans accepted, cash-pay terms, how to verify benefits | Prices or plans you cannot honor |
| Telehealth | Explain video visits | States served, what a patient needs, privacy basics | Implying broader reach than your licenses allow |
| Clinicians | Introduce the people | Credentials, training, approach in the psychiatrist's words | Superlatives and anything board rules prohibit |
| Referrals | Serve other psychiatrists | Who you see, how to send a referral, response time | Vague contact details |
| Contact and crisis | Make the next step easy | Phone, form, hours, address, crisis resources | A form that asks for a long history |
Intake and forms
Many new patients reach the contact page after weeks of hesitation. The route to book should be as gentle as possible. A short form that asks for a name, a way to reply and a preferred time is usually enough to begin. Detailed history belongs in a secure patient system after the person has decided to proceed, not in a public web form.
Think carefully about every field. Anything that touches health information raises privacy questions, and form tools are not all designed for it. Ask your counsel which tools are appropriate for collecting details beyond basic contact information, and do not send sensitive content by ordinary email. Tell people plainly what happens after they submit, how soon you reply and what to do if they need urgent help.
Also think about timing. People often reach out at night or on weekends, so an after-hours form is valuable, as long as someone checks it promptly the next business day. If you keep a waitlist, say so, and offer a useful next step such as a referral list or crisis resources while a person waits.
Language on the page
Visitors read a psychiatric practice website closely. A harsh or clinical tone can push someone away, and a vague or overly cheerful one can feel dismissive. The best sites sound like a calm, competent person explaining how things work. They avoid labels that define people by a condition, they avoid hype and they explain terms briefly when they must be used.
Clinician review matters on every page that touches care. We can draft clear structure and wording, but a psychiatrist decides whether a description of an evaluation or a medication visit is accurate. Board advertising rules may apply to credentials, specialties and descriptions of services, and your counsel should see anything that makes a claim. We do not publish diagnostic checklists or self-assessment tools that could be mistaken for advice.
Third-party tools
| Tool | Usual purpose | Question to ask |
|---|---|---|
| Analytics | Counts visits | What does it collect on sensitive pages, and has counsel approved it? |
| Advertising pixels | Supports ad measurement | Is it appropriate on a health site at all? |
| Chat widgets | Answers visitor questions | Who sees messages, and could someone share health details? |
| Scheduling tools | Lets people request or book | What information does it store, and where? |
| Form plugins | Collects inquiries | Is it designed to handle sensitive information securely? |
| Maps and fonts | Display and design | Can they be self-hosted or limited? |
Build process
We learn who you see, how intake works, what insurance you take and what your current site does well or poorly.
We agree on the pages above and decide what each says, which psychiatrists review it and where the intake route sits.
Layouts are quiet, readable and fast on phones, with the call and booking buttons easy to reach.
Copy is drafted in plain, respectful language, then reviewed by your psychiatrists and, where appropriate, your counsel.
Forms, tags and third-party tools are listed and confirmed with your counsel, and the site is tested for accessibility.
We handle hosting, updates and maintenance on managed plans, and revisit the site as services and psychiatrists change.
Accessibility and speed
| Area | What to do | Why it matters here |
|---|---|---|
| Readable text and contrast | Use clear type, strong contrast and sensible sizes | Visitors may be tired, anxious or reading on a small screen |
| Keyboard and screen reader access | Label forms, add alt text, test navigation | Accessible sites serve more people and reduce risk. Ask counsel about requirements that apply to you |
| Mobile layout | Large tap targets and a visible phone button | Most searches begin on phones |
| Speed | Compress images, limit scripts, use reliable hosting | A slow page can lose someone who barely worked up the nerve to look |
| Secure connection | Use HTTPS everywhere | Basic trust and privacy requirement |
| Minimal third-party tools | Remove unneeded widgets and trackers | Fewer tools mean fewer privacy questions |
Clinician profiles
Choosing a psychiatrist is a personal decision, and many visitors read psychiatrist profiles carefully. A good profile states credentials and training accurately, describes the populations and concerns the psychiatrist enjoys working with, and explains in a few sentences how they approach a first visit. It is written in the clinician's own voice, in plain language, with a professional photo.
Profiles should avoid superlatives, comparisons with other providers and any promise about results. Board rules may govern how credentials, specialties and certifications are described, so check them. Make sure the details match licensing records and directory listings, because mismatches confuse both visitors and search engines. If a clinician leaves, retire the page properly rather than leaving a stale profile behind.
Pricing
Website questions
Organic Growth Gold at $2,495 monthly and Platinum at $3,495 each include a custom website that we host and manage, while Silver at $1,495 leaves your current site alone. If you only want a new site, we quote it after a brief call. Terms are month to month, with no setup fee and no contract.
Most practices use a separate secure patient portal from their records system and link to it from the site. The public site should explain how to reach it, not hold patient information.
Yes, if the tool fits your intake and privacy needs. Some practices prefer a request form because they screen new patients first. Ask your counsel about what a booking tool collects.
A short, honest list can help, but avoid implying you treat everything. Describe populations and services plainly, and let clinicians review any condition language.
It can be, if it is fast, accessible and set up to protect privacy. The bigger risk is unneeded plugins and trackers, so we review every tool that runs on the site.
Use real photos where possible, never include patients, and review captions against board advertising rules. Check what a photo might reveal about other tenants or records.
It depends on the number of pages, the amount of clinician review and how quickly approvals come back. We agree on a schedule at the start and report progress without promising a date we cannot control.
Explore more
Get in Touch
Send us your current address and tell us how new patients reach you today. We will look at it on a phone, note where a hesitant visitor might stall and describe what a calmer, clearer site would change. Call 610-825-4363 or email hello@getphound.com.
